I thoroughly enjoyed the classes that I took my final term at Mercyhurst!
Two of my favorite classes were Communication Campaigns and Convergence Management. I know that I will use the skills and information from both classes in the near future as I enter the professional world.
For Communication Campaigns, we worked in groups to help create a Shop Local campaign for the Erie Regional Chamber of Commerce and Growth Partnership. My group worked received personal services, which included everything from barber studios to carpet cleaners to nursing services.
We called ourselves ‘Decant Media’. ‘Decant’ means ‘to pour’; so we went with the theme of ‘pouring ideas’ from one medium to another.
My position within the group was Social Media director and photographer.
I wrote and produced a film about shopping local, with the help of local barber Joe Lombardo. We could not be more helpful for all of his support.
Not only did we have to create a campaign, we had to create a booth for a trade show, where we were judged by our professors, peers, and community members and professionals.
We created a variety of materials to hand out to trade show guests.
My group had materials, a movie running, a site walk through, and a photography booth, and later, a masseuses.
Here’s a prop from the photographer’s booth.
For our booths, we had to have handouts. Not only did we receive a lot of gift cards and vouchers for personal services from local business owners, we received a lot of physical items, such as pens.